Close the Feedback Loop on New Product Launches
LaunchIQ measures complete real-world consumer response to new product launches before sales data appears. Innovation corners and dedicated aisles are the last point of brand interaction — yet they are rarely monitored. LaunchIQ changes that with real-time AI intelligence.
Product Teams Are Flying Blind at the Point of Sale
When a new product hits the shelf, the innovation team loses visibility. Did shoppers notice it? Did they pick it up? Did the messaging resonate? Without answers, the next launch repeats the same guesses.
No Feedback Loop
Product innovation teams invest months in development but have no systematic way to measure how shoppers interact with new products at the point of sale.
Static Content, Dynamic Shoppers
Display content is one-size-fits-all. The same message plays whether the shopper is a Gen Z student or a family with children — missing the opportunity to personalise.
Intelligence That Drives Product Success
Agentic AI Content Selection
Autonomous, instant content decisions triggered by shopper detection. No manual scheduling, no static playlists.
Shelf-Level A/B Testing
Automated experimentation with placement, messaging, and layout. Compare what works across locations continuously.
Launch Performance Analytics
Metrics specific to new product introduction: awareness to trial to adoption funnel, tracked from first interaction.
Demographic Intelligence
Anonymous age range and gender classification at 90% accuracy. Understand who your new products attract.
Innovation Team Feedback Loop
Insights packaged for CPG brand product teams. Close the gap between shelf and development.
Live Engagement Scoring
Dwell time measurement, interaction depth, and product pickup tracking — all processed on-device.
Privacy by Architecture
LaunchIQ analyses sensor data at the edge and discards it in milliseconds — only aggregate intelligence reaches your team.
Start With One Innovation Corner
Pilot
One aisle or corner, fully instrumented. Core analytics live in weeks. Clear success metrics agreed upfront.
Rollout
Expand to additional aisles and stores. Full feature set unlocked. Cross-location benchmarking enabled.
Partnership
Multi-location deployments. Custom BI integrations. Flexible engagement models.
Common Questions About LaunchIQ
What is LaunchIQ?
LaunchIQ is Neuvana's AI-powered platform for new product introductions (NPI). It measures live shopper engagement at innovation corners and dedicated product displays, closing the feedback loop between the shelf and the brand — from detection to personalisation to actionable insight.
How does LaunchIQ measure shopper engagement?
LaunchIQ uses edge AI vision to detect shoppers interacting with product displays instantly. It measures dwell time, interaction depth, pick-up rates, and engagement sequences — all without identifying individuals. The data is processed on-device and delivered as anonymised behavioural metrics.
What data does LaunchIQ collect?
LaunchIQ collects anonymous behavioural metadata: engagement counts, dwell time distributions, interaction heatmaps, and conversion funnel metrics. No video footage is stored or transmitted. No facial recognition. No biometric data. All processing happens at the edge.
How fast is the feedback loop?
LaunchIQ delivers insights continuously. Brands and retailers can monitor shopper engagement with new product launches as it happens — enabling same-day adjustments to display placement, signage, and promotional strategies. Weekly and monthly trend reports are generated automatically.
Does LaunchIQ store personal data?
No. LaunchIQ is designed with privacy as a core architectural principle. It does not store personal data, biometric information, or video footage. All AI inference happens on-device, and only anonymised aggregate metrics leave the edge — making it fully GDPR-compliant by design.